How Sam’s sells appliance repairs and upgrades for $1,000 per day
I was walking past a Sam’s outlet in Melbourne’s west last week when I spotted a giant screen above the counter that said “Get Started.”
The display was for Sam’s, a big, expensive appliance repair business that has recently grown its online presence and added a full-fledged online store in recent months.
The Sam’s appliance store is currently located on the corner of North and Morningside Streets in Melbourne.
The front door of the Sam’s store is adorned with an advertisement for the company’s service, which has been around for over 100 years.
The ad is now running across the store.
In the ad, a woman walks in and asks for the “next step” in their repair and upgrade process.
“We will be sending you the next step,” the woman says as she takes out a phone and begins to dial the number.
A man then appears on screen and asks the woman to wait while he does a “quick” check.
Sam’s has since expanded its service, adding new and upgraded service options and an online store to its site.
According to Sam’s owner, Peter Smith, the company has been able to attract an increasing number of people to its online store and the Sams service because the internet is so popular in Australia.
“We’ve been very successful because people are so interested in buying from us and using our service,” he said.
Sam’s is also in the process of expanding the Sammies appliance repair and repair services online.
Smith said his customers had been asking for the next-step service since 2013 and he was hoping to provide it to them.
The new Sam’s service has become a bit of a hit, Smith said.
“There’s always people looking for it, they’re not always sure if it’s a good idea, but they’ve always come back to it,” he told News.au.
As well as the appliance repair service, Smith added the online Sam’s shop also sells refurbished and used appliances, including dishwashers, washing machines, ovens, refrigerators and dishwasher baskets.
In its online catalogue, Sam’s lists appliances for sale at $1.99, or a “free service” of $1 per hour.
When I called Sam’s to ask about the Sammys service, I was told it was currently being expanded, with additional appliances and refurbished appliances being added to the online store.
Sam has been growing its online retail business in recent years, with its online shop currently selling more than 40 different products, including furniture, kitchenware, dishwasheets, televisions, televises, home furnaces, kitchen appliances, washing machine, dishwasher, dishwashing machines, vacuum cleaners, dishware, oven, washing, dryers and a range of other household items.
Smith said it was a great opportunity for his company to expand its online business and bring in more customers.
“It’s been quite a success, we’ve had a great response,” he explained.
“If you look at the customer base, they are a very loyal customer base.”
Sam’s opened its Melbourne store in December 2017, and has now expanded to other major Australian cities including Adelaide, Melbourne, Brisbane and Perth.
Smith and his business partner, Peter Lippitt, recently opened a Sams outlet in Hobart, and plans to expand the Sam Mains Melbourne store to include a full kitchen and dining area.
Read more about Sam’s: Read our Sam’s article about Sams expanding in Australia to include the kitchen and full dining area